Accessibility can be expensive. Consulting companies, automated accessibility tools, and employees can all add to the expenses. This session discusses choice of tools, sourcing testers, equipment and process modifications to improve the accessibility of your product on a budget.
Proactively identify potential adverse effects of design fundamentals and decisions and learn methods to advance - not eliminate - the roles and responsibilities of those in the shifting collision course of innovation.
Learn how a small UX team optimized resources to redesign an expansive system while maintaining the current platform through systematization and component discipline. Four years later the effort culminated in an award-winning software in home automation.
How Agile methodology, user research, service & content design worked for the Canadian Digital Service to create an online tool to help Veterans and their family members find government benefits and services.
Hands-on activities for best practices to include content strategy in your design process, produce user-centered content, techniques to get stakeholder buy-in, and tips for working with other content creators or designers.
Brittney Urich is a senior experience designer at Ogilvy, where she specializes in helping others understand content strategy and implement it on design projects.
Wednesday March 4, 2020 9:00am - 12:30pm PST
Fifth AvenueWestin Hotel
This session is canceled. There is no replacement or remote session.
Examples from healthcare and finance about how to prioritize and communicate UX insights to business leaders - from research method diversity, headcount, and participant recruiting strategies.
Asha Fereydouni is a Sr. UX Researcher and Research Partner at UserZoom, where he’s grown the UX capacity of a range of customers including, Kaiser Permanente, Facebook, McKesson, and the New York Times.
Blink's Flywheel is a strategy model to identify opportunities, envision new services and products, and increase customer lifetime value to enable effective marketing teams.
Brent makes evidenced-based recommendations related to market segments, marketing technology, and go-to-market messaging for Blink and our incredible portfolio of clients.
Thursday March 5, 2020 9:00am - 9:45am PST
OrcasWestin Hotel
Larry Swanson hosts the Content Strategy Insights podcast. Attendees will be part of this live and recorded panel conversation to be released as a podcast episode about a balanced approach to quantitative and qualitative research.
Innovations encounter failure. Although agonizing, setbacks are the most powerful learning tools. This panel includes veteran product leaders from REI, TaskRabbit, and Panasonic who will share stories of their most memorable mis-steps which made them better product leaders.
David Westen is Blink’s Chief Strategy Officer. An expert in user experience and digital strategy, David has designed, built and, marketed products for many of the world’s best-known brands.
Thursday March 5, 2020 11:00am - 12:00pm PST
Grand 1/2Westin Hotel
