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Seattle’s Annual User Experience Conference - Produced by Blink

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Tuesday, March 3
 

1:00pm PST

Turning Your Design-Led Product Vision Into A Reality
Lessons learned from the launch of Facebook's F5 - turning the bold product vision of making communities as central as friends on Facebook into a reality.

Speakers
avatar for Moneta Ho Kushner

Moneta Ho Kushner

Product Design Manager, Facebook
Moneta Ho Kushner is a product design manager at Facebook where she leads design for Facebook Groups.



Tuesday March 3, 2020 1:00pm - 1:45pm PST
Grand 2 Westin Hotel
  Design

1:00pm PST

Research Meets Reality
Learn how the Super-Rapid User Research Framework can conduct meaningful research without organizational biases due to expertise or metrics, a lack of people to collaborate on research, and the perceptions that research takes too much money or time.

Speakers
avatar for Katie Briggs

Katie Briggs

Sneior Product Designer, NPR
Katie Briggs is a senior product designer at NPR. She has led design and user research for experimental initiatives on various digital platforms.



Tuesday March 3, 2020 1:00pm - 1:45pm PST
Grand 1 Westin Hotel
  Research

1:00pm PST

Building a High-impact Accessibility Program on a Budget
Accessibility can be expensive. Consulting companies, automated accessibility tools, and employees can all add to the expenses. This session discusses choice of tools, sourcing testers, equipment and process modifications to improve the accessibility of your product on a budget.

Speakers
avatar for Sheri Byrne-Haber

Sheri Byrne-Haber

Head of Accessibility, Vmware
Sheri Byrne-Haber is a prominent global subject matter expert in the fields of disability and accessibility in the business and educational settings.



Tuesday March 3, 2020 1:00pm - 1:45pm PST
Blakely Westin Hotel

1:00pm PST

Designing for the Evolution of Voice
How UX Designers will be challenged to create a seamless voice experience, from AirPods to an iPhone or an Amazon Echo to a MS Hololens.

Speakers
avatar for Mark Webster

Mark Webster

Director of Product (Voice), Adobe
Mark Webster is Director of Product at Adobe, focusing on voice integration for Adobe XD.



Tuesday March 3, 2020 1:00pm - 1:45pm PST
Orcas Westin Hotel
  Technology

2:00pm PST

Mapping the Patient Experience
Learn about collaborative methods for mapping the patient experience at Foundation Medicine to improve genomic testing experiences for cancer patients and ensure everybody is bought in.

Speakers
avatar for Michael Kontopoulos

Michael Kontopoulos

Senior Design Researcher and Strategist, Foundation Medicine
Michael specializes in running early-stage, exploratory research with various healthcare professionals, patients, caregivers, and advocacy groups.



Tuesday March 3, 2020 2:00pm - 2:45pm PST
Orcas Westin Hotel

2:00pm PST

Making Data Actionable
See the five "Stages of the Spectrum" in action to capitalize on your ideas and turn them into reality by blending the internal with the external, leveraging them into a cohesive strategy and make your data actionable.

Speakers
avatar for Dr. Joe Perez

Dr. Joe Perez

Senior Systems Analyst, NC Dept. of Health & Human Services
Having received both a bachelor’s and master’s degree in secondary education, Joe began a ten-year career as a high school teacher providing instruction in economics, Spanish, Bible, and computers. While in his teaching career, he furthered his graduate education, earning a doctorate... Read More →



Tuesday March 3, 2020 2:00pm - 2:45pm PST
Grand 1 Westin Hotel

2:00pm PST

The Fundamentals of Caring: Designing Around and For Putting Others Out of Work
Proactively identify potential adverse effects of design fundamentals and decisions and learn methods to advance - not eliminate - the roles and responsibilities of those in the shifting collision course of innovation.

Speakers
avatar for Colin Budd

Colin Budd

Global Design Strategist, IBM Garage
Colin, a Global Design Strategist with the IBM Garage, assists clients worldwide in transforming their offerings through a user-centric focus.



Tuesday March 3, 2020 2:00pm - 2:45pm PST
Blakely Westin Hotel
  Strategy

2:00pm PST

Blazing the Trail: Leading Design Within an Enterprise
Learn how to design products or systems for your enterprise’s employees, where business goals are not easily defined or feel unrelated to your role. Introduce, define, and influence a forward-thinking discipline in a large-scale enterprise where UX is relatively new.

Speakers
avatar for Christine Fajardo

Christine Fajardo

Product Design Lean, Liberty Mutual
Christine Fajardo is a Product Design Lead inside Liberty Mutual’s Corporate Technology market.



Tuesday March 3, 2020 2:00pm - 2:45pm PST
Grand 2 Westin Hotel

3:00pm PST

The Goldilocks Zone: Riding the Inflection Point to Optimize Design
A look at why creative processes are so difficult to optimize; a conceptual framework for optimizing the design process using economic principles; and practical strategies for getting higher quality design work faster

Speakers
avatar for Lauren Javor

Lauren Javor

UX Designer, Blink
Lauren Javor, a UX designer at Blink, is passionate about creating frictionless, lovable experiences.



Tuesday March 3, 2020 3:00pm - 3:45pm PST
Grand 2 Westin Hotel
  Design

3:00pm PST

Creating a New, Empowered UX Team Within an Engineering-centered Organization
A case study showing how Cherwell handled challenges and opportunities in creating its new UX team, and strategies for building advocacy and trust with key stakeholders.

Speakers
avatar for Chris Paddock

Chris Paddock

Director of User Experience, Cherwell Software
Chris Paddock is the Director of User Experience at Cherwell Software, located in Colorado Springs, Colorado. 



Tuesday March 3, 2020 3:00pm - 3:45pm PST
Orcas Westin Hotel

3:00pm PST

Building User Trust with Machine Learning Products
How to tackle the unique UX challenges for new machine learning technologies, and the unexpected ways users want to experiment with them.

Speakers
avatar for Claire Pacheco

Claire Pacheco

UX Design Lead, PagerDuty
Claire is a UX Design Lead at PagerDuty, an online product that helps software developers and engineers uncover and fix problems in their systems before their customers notice there’s an issue.



Tuesday March 3, 2020 3:00pm - 3:45pm PST
Blakely Westin Hotel
  Technology

3:00pm PST

Scaling UX/UI design for Continuous Deployment
Waterfall, Agile, Kanban, Scrum - Create a unified product vision: a lean & distributed UX research process with an iterative & engaged UI design for continuous deployment.



Tuesday March 3, 2020 3:00pm - 3:45pm PST
Grand 1 Westin Hotel

4:00pm PST

Designing For The Patient
Case studies that illustrate designing for healthcare patients with transparency and simplicity in complex systems of the future that need to support self-navigation for finding answers & hope.

Speakers
avatar for Allison Matthews

Allison Matthews

Service Designer, Mayo Clinic
Allison Matthews is a lead service designer / researcher at the Mayo Clinic Kern Center for the Science of Health Care Delivery: Innovation and Design.



Tuesday March 3, 2020 4:00pm - 4:45pm PST
Grand 2 Westin Hotel

4:00pm PST

Empathy for Business Impact
Learn how empathy can transform products, shift a company's culture, and impact the bottom line, and ways product managers, UX designers & researchers generate impact through empathy for product success.

Speakers
avatar for Carmen Broomes

Carmen Broomes

UX Research Manager, Indeed
Carmen Broomes is a UX Research Manager & Senior UX Researcher at Indeed where she drives research strategy for employer products.



Tuesday March 3, 2020 4:00pm - 4:45pm PST
Grand 1 Westin Hotel
  Research

4:00pm PST

Deploying Scalable Solutions Across Multiple Platforms
Learn how a small UX team optimized resources to redesign an expansive system while maintaining the current platform through systematization and component discipline. Four years later the effort culminated in an award-winning software in home automation.

Speakers
avatar for Keith Haney

Keith Haney

Senior Customer Experience Designer, SnapAV+Control4
Keith Haney has been the principle Senior Customer Experience Designer at SnapAV+Control4 for the past 10 years.



Tuesday March 3, 2020 4:00pm - 4:45pm PST
Orcas Westin Hotel

4:00pm PST

Improving Access To Government Services Through Design
How Agile methodology, user research, service & content design worked for the Canadian Digital Service to create an online tool to help Veterans and their family members find government benefits and services.

Speakers
avatar for Michelle Ngai

Michelle Ngai

Senior User Experience Designer, Canadian Digital Service
Michelle Ngai is a Senior UX Designer for the Canadian Digital Service (CDS).



Tuesday March 3, 2020 4:00pm - 4:45pm PST
Blakely Westin Hotel
 
Wednesday, March 4
 

1:30pm PST

Advocating Design to Stakeholders? Don’t Make These Mistakes!
Dwayne Edward's advocating design journey of strategies and pitfalls to help key stakeholders understand the need for human centered design.

Speakers
avatar for Dwayne Edwards

Dwayne Edwards

Portfolio Director, IDEO
Dwayne is a Portfolio Director at IDEO Chicago. He helps clients, teams, and individuals address people’s deepest needs and meet their highest purpose to build new human-centered solutions..



Wednesday March 4, 2020 1:30pm - 2:15pm PST
Grand 2 Westin Hotel
  Collaboration

1:30pm PST

What Inclusion Really Means - A Pluriversal Approach to User Experience
Using real examples from Microsoft, learn how designers and researchers alike can work with guiding principles to pluriversal approaches to UX, and how these principles present us with a different understanding of inclusion.

Speakers
avatar for Dimeji Onafuwa

Dimeji Onafuwa

Design Research Leader, Microsoft
Dimeji is currently a senior researcher at Microsoft, working to build better end-to-end experiences for its employees.



Wednesday March 4, 2020 1:30pm - 2:15pm PST
Orcas Westin Hotel
  Design

1:30pm PST

The Privilege of Ethical Design
The speaker is presenting in the Fifth Avenue room. This is a room change.

Ethical considerations UX Lead Paola Mendoza-Yu had to make in designing a suicide & self-harm alerting system for K-12 schools in the U.S.

Speakers
avatar for Paola Mendoza-Yu

Paola Mendoza-Yu

Principal, UX Design, GoGuardian
Paola is a Design Principal on the User Experience team at GoGuardian, the fastest-growing education technology company in U.S. history.



Wednesday March 4, 2020 1:30pm - 2:15pm PST
Fifth Avenue Westin Hotel

1:30pm PST

Experience Mapping To Drive Strategy
Mapping the core customer experience at Alaska Airlines to develop modules based on the needs of specific product, with a supporting research program.

Speakers
avatar for Aubri Denevan

Aubri Denevan

Sr. Generative UX Researcher, Alaska Airlines
Aubri is a User Experience Researcher at Alaska Airlines, where she spends her time understanding guest motivations and needs.
avatar for Ona Anicello

Ona Anicello

UX Research Manager, Alaska Airlines
Ona Anicello is a UX Manager and built the first ever UX Research practice for Alaska Airlines.



Wednesday March 4, 2020 1:30pm - 2:15pm PST
Grand 1 Westin Hotel

2:30pm PST

Achieving Accessibility in Practice through a Design System
This session will be remote only. The speaker is presenting via a video link in the Blakely room. This is a room change.

A preview of accessibility and its key tenets. Adding the layer of accessibility guidelines on top of components makes sure that your product is set up for success from the ground up.

Speakers
avatar for Apurva Gupta

Apurva Gupta

Senior UX Designer, Amazon Web Services
Apurva Gupta is a seasoned UX Designer who has worked in retail, fintech, and enterprise space and has led teams helping startups setup design-first product development processes and tools.



Wednesday March 4, 2020 2:30pm - 3:15pm PST
Blakely Westin Hotel

2:30pm PST

Get Comfortable Being Uncomfortable
The speaker is presenting in the Grand 2 room. This is a room change.

Push past the comfort zone. Convert your discomfort into engagement, growth and job satisfaction. Develop a calm, confident work environment.

Speakers
avatar for Peter Stern

Peter Stern

Head of Design, Blink



Wednesday March 4, 2020 2:30pm - 3:15pm PST
Grand 2 Westin Hotel
  Growth

2:30pm PST

Challenges in Enterprise UX
The speaker is presenting in the Grand 1 room. This is a room change. 

Join design leaders and enterprise organization practitioners as they discuss their approach to deliver complex and dynamic design solutions.

Moderators
avatar for Anne Vande Creek

Anne Vande Creek

Director of Client Relations & Partner, Blink
Anne Vande Creek is a leader in client services, business development, and creative and strategic design services for the tech industry and consumer brands.


Wednesday March 4, 2020 2:30pm - 3:15pm PST
Grand 1 Westin Hotel

2:30pm PST

The Importance of Qualitative Interviews in an Age of Automated Data Collection
The speaker is presenting in the Fifth Avenue room. This is a room change.

With the increase of instrumented data collection, how teams can plan to include face to face qualitative interviews for user feedback to anticipate research needs in development cycles.

Speakers
avatar for Laura Joss

Laura Joss

Global Director, Design Research, Motorola Mobility
Laura Joss, Ph.D. is the global director of the Design Research team at Motorola.



Wednesday March 4, 2020 2:30pm - 3:15pm PST
Fifth Avenue Westin Hotel

2:30pm PST

Taking Your UX Insights to the C-suite
This session is canceled.  There is no replacement or remote session.

Examples from healthcare and finance about how to prioritize and communicate UX insights to business leaders - from research method diversity, headcount, and participant recruiting strategies.

Speakers
avatar for Asha Fereydouni

Asha Fereydouni

Sr. User Experience Researcher, UserZoom
Asha Fereydouni is a Sr. UX Researcher and Research Partner at UserZoom, where he’s grown the UX capacity of a range of customers including, Kaiser Permanente, Facebook, McKesson, and the New York Times.



Wednesday March 4, 2020 2:30pm - 3:15pm PST
 
Thursday, March 5
 

9:00am PST

Design Systems: Building Bridges not Walls
Learn how design systems support full internal and external design processes (pre-ideation, ideation, planning, building & post build), address tech debt and design debt, and create measurable success criteria.

Speakers
avatar for Cătălina Manea

Cătălina Manea

Senior UXer, PNC
Cătălina Manea is a Senior UXer at PNC Bank. She is passionate about Agile in UX and about leveraging design systems.



Thursday March 5, 2020 9:00am - 9:45am PST
Grand 1/2 Westin Hotel
  Collaboration

9:00am PST

A/B Testing at the Scale of Millions
Get an insider’s look into Wikipedia's A/B testing for data-informed design instead of data-driven design. Sometimes the hard numbers lose, but the people win.

Speakers
avatar for Sadok Cervantes

Sadok Cervantes

Design Lead, Wikimedia Foundation
Sadok Cervantes Rabadán is a Design Lead for the Wikimedia Foundation. He was named one of the most innovative designers of the year by FastCompany magazine.



Thursday March 5, 2020 9:00am - 9:45am PST
Vashon Westin Hotel

9:00am PST

The UX Flywheel: How UX Strategy Enables Effective Marketing Teams
Blink's Flywheel is a strategy model to identify opportunities, envision new services and products, and increase customer lifetime value to enable effective marketing teams.

Speakers
avatar for Brent Summers

Brent Summers

Director of Marketing, Blink
Brent makes evidenced-based recommendations related to market segments, marketing technology, and go-to-market messaging for Blink and our incredible portfolio of clients.



Thursday March 5, 2020 9:00am - 9:45am PST
Orcas Westin Hotel
  Strategy

9:00am PST

NASA.Gov, The Next Generation: A Work in Progress Case Study
Learn how Blink and NASA tackled the massive effort to analyze, evaluate and consolidate over 3000 NASA websites into a single, modern, accessible, digital presence, for a better general public user experience.

Speakers
avatar for Peter Stern

Peter Stern

Head of Design, Blink



Thursday March 5, 2020 9:00am - 9:45am PST
Grand Crescent Westin Hotel
  The Enterprise

10:00am PST

Designers Are From Mars, Developers Are From Venus
Designer/Developer marriage counseling - teach them both the words and culture of the other; enable them to get past the misunderstandings.

Speakers
avatar for Adam Erickson

Adam Erickson

Sr. Architect, DMSi Software
Adam is a Sr. Software Architect for DMSi in Omaha, NE, and a co-founder of Bolt & Watt Consulting. He is an experienced software developer, cursed with a love of all things design.
avatar for Mollie Cox

Mollie Cox

Head of Design, DMSi Software
Mollie is the Director of Design at DMSi in Omaha, a co-founder of Bolt & Watt Consulting, and Adjunct Professor at the University of Nebraska, Lincoln.



Thursday March 5, 2020 10:00am - 10:45am PST
Vashon Westin Hotel

10:00am PST

Inclusive Research - Making Research Accessible to People with Disabilities
Let’s discuss the foundational understanding of people with disabilities, why we should involve them, and how to best incorporate them in research projects. Inclusive research is a win.

Speakers
avatar for Lauren Isaacson

Lauren Isaacson

Market and UX Research Consultant, Curio Research
Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia.



Thursday March 5, 2020 10:00am - 10:45am PST
Orcas Westin Hotel

10:00am PST

How Enterprise Software Can be Saved by UX Research and Service Design
See how user research methods and service design principles are applied to improve a report-making process through an example of enterprise software saved.

Speakers
avatar for Jennifer Blatz

Jennifer Blatz

Lead User Experience Designer and Researcher, Fidelity Investments
Jen Blatz is a Lead User Experience Designer and Researcher at Fidelity Investments focusing on improving enterprise tools used by employees.



Thursday March 5, 2020 10:00am - 10:45am PST
Grand Crescent Westin Hotel