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Seattle’s Annual User Experience Conference - Produced by Blink
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Tuesday, March 3
 

8:00am PST

Energy Starter / Check-in
Session Rating
Start your first conference day with a healthy buffet of fruit, breads, pastries, and beverages. We’ll keep the sustenance coming throughout the three days of this event. Check-in starts at 8am and continues throughout the conference.
Tuesday March 3, 2020 8:00am - 9:00am PST
Grand 3 Westin Hotel
  Social & Networking

9:00am PST

Welcome to ConveyUX
Session Rating
Joe Welinske will welcome you to Seattle and the annual running of this event. Then we will jump right into our opening feature presentation.
Speakers
avatar for Joe Welinske

Joe Welinske

ConveyUX Program Manager, Blink
Joe Welinske is Blink's Accessibility Director and also the Program Manager for Blink's annual conference ConveyUX.


Tuesday March 3, 2020 9:00am - 9:10am PST
Grand 1/2 Westin Hotel
  General Interest

9:10am PST

The Nature of Collaboration
Session Rating
In our rapidly-changing world, designers, UX teams and organizations need to be resilient to survive. In this talk, Kathryn will discuss how to find inspiration in nature and learn from the proven workplace communication & collaboration solutions all around us.
Speakers
avatar for Kathryn Parkes

Kathryn Parkes

Senior UX Researcher, Cisco
Kathryn is a Senior UX Researcher at Cisco, where she leads both qualitative and quantitative research studies as part of the Collaboration group.


Tuesday March 3, 2020 9:10am - 9:50am PST
Grand 1/2 Westin Hotel
  Collaboration

9:50am PST

Break
Session Rating
Tuesday March 3, 2020 9:50am - 10:10am PST
Foyer Westin Hotel
  Social & Networking

10:10am PST

Beyond the UX Tipping Point
Session Rating
Jared Spool will show your organization how to cross the UX Tipping Point. A design-infused organization will maximize user experience.
Speakers
JS


Tuesday March 3, 2020 10:10am - 11:10am PST
Grand 1/2 Westin Hotel
  Strategy

11:10am PST

Speed Networking
Session Rating
Fun and innovative, speed networking accelerates your conference networking experience through short rounds of introductions in small-group formats. Meet 40-45 people in 45 minutes, through rotating 5 minute group introductions.
Speakers
avatar for Brigitt Rains

Brigitt Rains

VP of Operations, Blink
Brigitt Rains works on web, mobile, graphic, game design, & development to custom SharePoint applications, video, and print - now VP of Operations at Blink.
avatar for Joe Welinske

Joe Welinske

ConveyUX Program Manager, Blink
Joe Welinske is Blink's Accessibility Director and also the Program Manager for Blink's annual conference ConveyUX.


Tuesday March 3, 2020 11:10am - 12:10pm PST
Grand 3 Westin Hotel
  Social & Networking

12:10pm PST

Networking Lunch
Session Rating
The morning and afternoon sessions are linked with a sumptuous lunch. You can share what you learned from the morning with your colleagues and preview what might be coming in the latter part of the day.
Tuesday March 3, 2020 12:10pm - 1:00pm PST
Grand 3 Westin Hotel
  Social & Networking

1:00pm PST

Turning Your Design-Led Product Vision Into A Reality
Session Rating
Lessons learned from the launch of Facebook's F5 - turning the bold product vision of making communities as central as friends on Facebook into a reality.
Speakers
avatar for Moneta Ho Kushner

Moneta Ho Kushner

Product Design Manager, Facebook
Moneta Ho Kushner is a product design manager at Facebook where she leads design for Facebook Groups.


Tuesday March 3, 2020 1:00pm - 1:45pm PST
Grand 2 Westin Hotel
  Design

1:00pm PST

Improving the Design to Development Handoff
Session Rating
Let’s look at sources of collaboration debt between design thinking and agile software development. Then let’s discuss and how to increase project velocity, reduce code churn, and improve UX.
Speakers
avatar for Brian McElaney

Brian McElaney

SVP Technology, Think Company
Brian McElaney runs the technology team at Think Company - a user experience design firm in Philadelphia focused on enterprise software, process, and service design.


Tuesday March 3, 2020 1:00pm - 1:45pm PST
Fifth Avenue Westin Hotel
  Development

1:00pm PST

Unexpected Path: How Different Backgrounds Led Us to UX
Session Rating
Many design and research leaders started in a different field, and different backgrounds make up a good UX team. On this panel, we’ll discuss what each panelist did before they worked in UX and how it impacts their work today.
Moderators
avatar for Tom Satwicz

Tom Satwicz

User Experience Research, Blink
Tom is a UX Director and Partner at Blink and has been researching interaction and technology in homes, schools, workplaces, and beyond since the year 2000.


Tuesday March 3, 2020 1:00pm - 1:45pm PST
Grand Crescent Westin Hotel
  Panel Discussion

1:00pm PST

Research Meets Reality
Session Rating
Learn how the Super-Rapid User Research Framework can conduct meaningful research without organizational biases due to expertise or metrics, a lack of people to collaborate on research, and the perceptions that research takes too much money or time.
Speakers
avatar for Katie Briggs

Katie Briggs

Sneior Product Designer, NPR
Katie Briggs is a senior product designer at NPR. She has led design and user research for experimental initiatives on various digital platforms.


Tuesday March 3, 2020 1:00pm - 1:45pm PST
Grand 1 Westin Hotel
  Research

1:00pm PST

Building a High-impact Accessibility Program on a Budget
Session Rating
Accessibility can be expensive. Consulting companies, automated accessibility tools, and employees can all add to the expenses. This session discusses choice of tools, sourcing testers, equipment and process modifications to improve the accessibility of your product on a budget.
Speakers
avatar for Sheri Byrne-Haber

Sheri Byrne-Haber

Head of Accessibility, Vmware
Sheri Byrne-Haber is a prominent global subject matter expert in the fields of disability and accessibility in the business and educational settings.


Tuesday March 3, 2020 1:00pm - 1:45pm PST
Blakely Westin Hotel
  Strategy

1:00pm PST

Designing for the Evolution of Voice
Session Rating
How UX Designers will be challenged to create a seamless voice experience, from AirPods to an iPhone or an Amazon Echo to a MS Hololens.
Speakers
avatar for Mark Webster

Mark Webster

Director of Product (Voice), Adobe
Mark Webster is Director of Product at Adobe, focusing on voice integration for Adobe XD.


Tuesday March 3, 2020 1:00pm - 1:45pm PST
Orcas Westin Hotel
  Technology

1:45pm PST

Break
Session Rating
Tuesday March 3, 2020 1:45pm - 2:00pm PST
Foyer Westin Hotel
  Social & Networking

2:00pm PST

Mapping the Patient Experience
Session Rating
Learn about collaborative methods for mapping the patient experience at Foundation Medicine to improve genomic testing experiences for cancer patients and ensure everybody is bought in.
Speakers
avatar for Michael Kontopoulos

Michael Kontopoulos

Senior Design Researcher and Strategist, Foundation Medicine
Michael specializes in running early-stage, exploratory research with various healthcare professionals, patients, caregivers, and advocacy groups.


Tuesday March 3, 2020 2:00pm - 2:45pm PST
Orcas Westin Hotel
  Design

2:00pm PST

Making Data Actionable
Session Rating
See the five "Stages of the Spectrum" in action to capitalize on your ideas and turn them into reality by blending the internal with the external, leveraging them into a cohesive strategy and make your data actionable.
Speakers
avatar for Dr. Joe Perez

Dr. Joe Perez

Senior Systems Analyst, NC Dept. of Health & Human Services
Having received both a bachelor’s and master’s degree in secondary education, Joe began a ten-year career as a high school teacher providing instruction in economics, Spanish, Bible, and computers. While in his teaching career, he furthered his graduate education, earning a doctorate... Read More →


Tuesday March 3, 2020 2:00pm - 2:45pm PST
Grand 1 Westin Hotel
  Development

2:00pm PST

The Next Face of UX: Thoughts from a New Generation
Session Rating
New technologies bring new opportunities, which bring new techniques and philosophies for research and design to a new generation. We’ll discuss their impressions of UX today, skills they feel are important, and how they see the field evolving.
Moderators
avatar for Emma Rose

Emma Rose

Associate Professor, University of Washington, Tacoma
Emma J. Rose is an Assistant Professor at the University of Washington Tacoma.


Tuesday March 3, 2020 2:00pm - 2:45pm PST
Grand Crescent Westin Hotel
  Panel Discussion

2:00pm PST

The Fundamentals of Caring: Designing Around and For Putting Others Out of Work
Session Rating
Proactively identify potential adverse effects of design fundamentals and decisions and learn methods to advance - not eliminate - the roles and responsibilities of those in the shifting collision course of innovation.
Speakers
avatar for Colin Budd

Colin Budd

Global Design Strategist, IBM Garage
Colin, a Global Design Strategist with the IBM Garage, assists clients worldwide in transforming their offerings through a user-centric focus.


Tuesday March 3, 2020 2:00pm - 2:45pm PST
Blakely Westin Hotel
  Strategy

2:00pm PST

From IA to AI - The Evolution of User Experience Design
Session Rating
Let’s discuss personal experiences in the evolution of Self Designing experiences, and what UX Design means in a "Screenless" world of Chatbots and Voice Assistants.
Speakers
avatar for Jeremy Belcher

Jeremy Belcher

Senior UX Designer, FIA Tech
Jeremy is the sole designer across 5 enterprise FinTech SAAS products for FIA Tech in NYC.


Tuesday March 3, 2020 2:00pm - 2:45pm PST
Fifth Avenue Westin Hotel
  Technology

2:00pm PST

Blazing the Trail: Leading Design Within an Enterprise
Session Rating
Learn how to design products or systems for your enterprise’s employees, where business goals are not easily defined or feel unrelated to your role. Introduce, define, and influence a forward-thinking discipline in a large-scale enterprise where UX is relatively new.
Speakers
avatar for Christine Fajardo

Christine Fajardo

Product Design Lean, Liberty Mutual
Christine Fajardo is a Product Design Lead inside Liberty Mutual’s Corporate Technology market.


Tuesday March 3, 2020 2:00pm - 2:45pm PST
Grand 2 Westin Hotel
  The Enterprise

2:45pm PST

Break
Session Rating
Tuesday March 3, 2020 2:45pm - 3:00pm PST
Foyer Westin Hotel
  Social & Networking

3:00pm PST

Smart Strategies for Building Healthy Partnerships
Session Rating
Part presentation, part discussion and part group therapy! Christina Storm will walk you through smart strategies to manage the friction between product management and UX. Come prepared with your experiences, tips and tricks.
Speakers
avatar for Christina Storm

Christina Storm

User Experience Manager, Google
Christina, as a User Experience Manager based in Google's Seattle office, is focused on developer experience for the Google Cloud Platform.


Tuesday March 3, 2020 3:00pm - 3:45pm PST
Fifth Avenue Westin Hotel
  Collaboration

3:00pm PST

The Goldilocks Zone: Riding the Inflection Point to Optimize Design
Session Rating
A look at why creative processes are so difficult to optimize; a conceptual framework for optimizing the design process using economic principles; and practical strategies for getting higher quality design work faster
Speakers
avatar for Lauren Javor

Lauren Javor

UX Designer, Blink
Lauren Javor, a UX designer at Blink, is passionate about creating frictionless, lovable experiences.


Tuesday March 3, 2020 3:00pm - 3:45pm PST
Grand 2 Westin Hotel
  Design

3:00pm PST

Creating a New, Empowered UX Team Within an Engineering-centered Organization
Session Rating
A case study showing how Cherwell handled challenges and opportunities in creating its new UX team, and strategies for building advocacy and trust with key stakeholders.
Speakers
avatar for Chris Paddock

Chris Paddock

Director of User Experience, Cherwell Software
Chris Paddock is the Director of User Experience at Cherwell Software, located in Colorado Springs, Colorado. 


Tuesday March 3, 2020 3:00pm - 3:45pm PST
Orcas Westin Hotel
  Growth

3:00pm PST

Innovation in Research Ops
Session Rating
Panelists will share some of the best practices and new ideas about research operations, focusing on innovations that improve their work, such as possibilities with AR/VR, privacy concerns and organizational best practices.
Moderators
avatar for Lauren Martin

Lauren Martin

Director, Client Relations & Partner, Blink
Lauren Martin is a director of client relations and partner at Blink, with over a decade of business management, marketing, and sales experience.


Tuesday March 3, 2020 3:00pm - 3:45pm PST
Grand Crescent Westin Hotel
  Panel Discussion

3:00pm PST

Building User Trust with Machine Learning Products
Session Rating
How to tackle the unique UX challenges for new machine learning technologies, and the unexpected ways users want to experiment with them.
Speakers
avatar for Claire Pacheco

Claire Pacheco

UX Design Lead, PagerDuty
Claire is a UX Design Lead at PagerDuty, an online product that helps software developers and engineers uncover and fix problems in their systems before their customers notice there’s an issue.


Tuesday March 3, 2020 3:00pm - 3:45pm PST
Blakely Westin Hotel
  Technology

3:00pm PST

Scaling UX/UI design for Continuous Deployment
Session Rating
Waterfall, Agile, Kanban, Scrum - Create a unified product vision: a lean & distributed UX research process with an iterative & engaged UI design for continuous deployment.
Speakers
SJ


Tuesday March 3, 2020 3:00pm - 3:45pm PST
Grand 1 Westin Hotel
  The Enterprise

3:45pm PST

Break
Session Rating
Tuesday March 3, 2020 3:45pm - 4:00pm PST
Foyer Westin Hotel
  Social & Networking

4:00pm PST

Designing For The Patient
Session Rating
Case studies that illustrate designing for healthcare patients with transparency and simplicity in complex systems of the future that need to support self-navigation for finding answers & hope.
Speakers
avatar for Allison Matthews

Allison Matthews

Service Designer, Mayo Clinic
Allison Matthews is a lead service designer / researcher at the Mayo Clinic Kern Center for the Science of Health Care Delivery: Innovation and Design.


Tuesday March 3, 2020 4:00pm - 4:45pm PST
Grand 2 Westin Hotel
  Design

4:00pm PST

A UX Career is a Business Career: A Discussion
Session Rating
An open discussion with Kiley Meehan on how to connect your work to business metrics methodologies, bringing iterative design thinking to business strategy.
Speakers
avatar for Kiley Meehan

Kiley Meehan

Design Lead, FreshBooks
Kiley Meehan is a Design Lead at FreshBooks in Toronto, where he leads his team in shaping a better world for small business owners.


Tuesday March 3, 2020 4:00pm - 4:45pm PST
Fifth Avenue Westin Hotel
  Growth

4:00pm PST

Privacy and Products: What GDPR, PII, CCPA Mean for Uxers
Session Rating
Join this panel of experts as they discuss the latest in privacy policy and how it impacts user experience and digital product design.
Moderators
MH


Tuesday March 3, 2020 4:00pm - 4:45pm PST
Grand Crescent Westin Hotel
  Panel Discussion

4:00pm PST

Empathy for Business Impact
Session Rating
Learn how empathy can transform products, shift a company's culture, and impact the bottom line, and ways product managers, UX designers & researchers generate impact through empathy for product success.
Speakers
avatar for Carmen Broomes

Carmen Broomes

UX Research Manager, Indeed
Carmen Broomes is a UX Research Manager & Senior UX Researcher at Indeed where she drives research strategy for employer products.


Tuesday March 3, 2020 4:00pm - 4:45pm PST
Grand 1 Westin Hotel
  Research

4:00pm PST

Deploying Scalable Solutions Across Multiple Platforms
Session Rating
Learn how a small UX team optimized resources to redesign an expansive system while maintaining the current platform through systematization and component discipline. Four years later the effort culminated in an award-winning software in home automation.
Speakers
avatar for Keith Haney

Keith Haney

Senior Customer Experience Designer, SnapAV+Control4
Keith Haney has been the principle Senior Customer Experience Designer at SnapAV+Control4 for the past 10 years.


Tuesday March 3, 2020 4:00pm - 4:45pm PST
Orcas Westin Hotel
  Strategy

4:00pm PST

Improving Access To Government Services Through Design
Session Rating
How Agile methodology, user research, service & content design worked for the Canadian Digital Service to create an online tool to help Veterans and their family members find government benefits and services.
Speakers
avatar for Michelle Ngai

Michelle Ngai

Senior User Experience Designer, Canadian Digital Service
Michelle Ngai is a Senior UX Designer for the Canadian Digital Service (CDS).


Tuesday March 3, 2020 4:00pm - 4:45pm PST
Blakely Westin Hotel
  Strategy

4:45pm PST

Opening Celebration
Session Rating
Welcome to the ConveyUX after-session party. Blink is hosting this networking social for everyone with food & drinks while you chat with old friends and meet new ones.
Speakers
avatar for Karen Clark Cole

Karen Clark Cole

CEO & Co-Founder, Blink
Karen is the Chief Executive Officer (CEO) and Co-Founder of Blink.


Tuesday March 3, 2020 4:45pm - 6:30pm PST
Foyer Westin Hotel
  Social & Networking
 
Wednesday, March 4
 

6:45am PST

Early Morning Run/Walk
Session Rating
An optional early morning guided run or walk from the Westin Seattle downhill along the waterfront, Pike Place Market to Alaskan Way, then northwest to Myrtle Edwards park. Then back uphill arriving at the Westin at 8am.

Route:

Times:
  • 6:30am - meet in the lobby
  • 6:45am - instructions and introductions
  • 6:50am - start the run
  • 7:40am - aim to be back at the hotel (3.5 mile route)

Speakers
avatar for Tim Bridgham

Tim Bridgham

UX Researcher, Blink
Tim Bridgham is a UX Researcher passionate about empathy and curiosity, uncovering insights, creating meaningful experiences, while utilizing technology.


Wednesday March 4, 2020 6:45am - 8:00am PST
Lobby Westin Hotel
  Social & Networking

8:00am PST

Morning Fuel
Session Rating
Get prepped for the day with coffee, tea, and a healthy light breakfast.
Wednesday March 4, 2020 8:00am - 9:00am PST
Grand 3 Westin Hotel
  Social & Networking

9:00am PST

Enhancing Service Experience With Intelligent Spaces
Session Rating
Meet the new service design tool Service Sandbox and work with the design process based on multidisciplinary, modular sequences and systematic thinking to leverage customer service experience.
Speakers
avatar for Jane Vita

Jane Vita

Design Director, Digitalist
Jane leads a team of 12 designers At Digitalist in Vancouver and facilitates internal and external dialogue around the Business and Service Design practice.


Wednesday March 4, 2020 9:00am - 12:30pm PST
Orcas Westin Hotel
  Design

9:00am PST

Object Modeling for Designers
Session Rating
Create a Narrative Object Model—an accessible approach to object modeling that uses plain-English descriptions for objects & their relationships. Then use the model to identify higher-level constructs for a design system.
Speakers
avatar for Heidi Adkisson

Heidi Adkisson

Principal UX Designer & Partner, Blink
Heidi Adkisson is a Blink partner and principal UX designer, leading complex projects since Blink’s inception.


Wednesday March 4, 2020 9:00am - 12:30pm PST
Grand Crescent Westin Hotel
  Design

9:00am PST

The Power of No (and yes!): Standing Firm & Speaking Out
Session Rating
Say no clearly, effectively & gracefully, with confidence, without justifying or apologizing. Say yes at the right moments. Gain tools to have difficult conversations.
Speakers
avatar for Tasha Lutfi

Tasha Lutfi

Principal Design Manager, Microsoft
With a sixteen-year tenure at Microsoft, Tasha is currently bringing her vision and strategic insights to Outlook Design as a Principal Design Manager.


Wednesday March 4, 2020 9:00am - 12:30pm PST
Grand 1 Westin Hotel
  Growth

9:00am PST

Unleashing the Power of UX KPIs
Session Rating
Attendees will create their own UX KPI strategy including: metrics to track, how to track them, industry tools and data sources for metric tracking, translating metrics to KPIs, and how KPIs are visualized to stakeholders.
Speakers
avatar for Andrew Schall

Andrew Schall

Senior Director of User Experience, Modernizing Medicine


Wednesday March 4, 2020 9:00am - 12:30pm PST
Grand 2 Westin Hotel
  Research

9:00am PST

Integrating Content Thinking Into Your Design Workflow
Session Rating
Hands-on activities for best practices to include content strategy in your design process, produce user-centered content, techniques to get stakeholder buy-in, and tips for working with other content creators or designers.
Speakers
avatar for Brittney Urich

Brittney Urich

Senior Experience Designer, Ogilvy
Brittney Urich is a senior experience designer at Ogilvy, where she specializes in helping others understand content strategy and implement it on design projects.


Wednesday March 4, 2020 9:00am - 12:30pm PST
Fifth Avenue Westin Hotel
  Strategy

9:00am PST

Essentials of Prototyping With Axure 9
Session Rating
Enter Axure, one of the most popular and powerful interactive prototyping tools for the UX professional. This workshop will give you hands-on training to create your own interactive prototypes using Axure RP.
Speakers
avatar for Jo Anne Wright

Jo Anne Wright

Senior Human Factors Engineer, General Dynamics
Jo Anne Wright is a Senior Human Factors Engineer focused on improving the customer experience for the National Practitioner Data Bank.


Wednesday March 4, 2020 9:00am - 12:30pm PST
Blakely Westin Hotel
  Technology

12:30pm PST

Networking Luncheon
Session Rating
Blink is hosting you for a great lunch at the mid-day point in today's program. Enjoy some relaxed time finding old friends and meeting new ones.
Wednesday March 4, 2020 12:30pm - 1:30pm PST
Grand 3 Westin Hotel
  Social & Networking

1:30pm PST

Advocating Design to Stakeholders? Don’t Make These Mistakes!
Session Rating
Dwayne Edward's advocating design journey of strategies and pitfalls to help key stakeholders understand the need for human centered design.
Speakers
avatar for Dwayne Edwards

Dwayne Edwards

Portfolio Director, IDEO
Dwayne is a Portfolio Director at IDEO Chicago. He helps clients, teams, and individuals address people’s deepest needs and meet their highest purpose to build new human-centered solutions..


Wednesday March 4, 2020 1:30pm - 2:15pm PST
Grand 2 Westin Hotel
  Collaboration

1:30pm PST

What Inclusion Really Means - A Pluriversal Approach to User Experience
Session Rating
Using real examples from Microsoft, learn how designers and researchers alike can work with guiding principles to pluriversal approaches to UX, and how these principles present us with a different understanding of inclusion.
Speakers
avatar for Dimeji Onafuwa

Dimeji Onafuwa

Design Research Leader, Microsoft
Dimeji is currently a senior researcher at Microsoft, working to build better end-to-end experiences for its employees.


Wednesday March 4, 2020 1:30pm - 2:15pm PST
Orcas Westin Hotel
  Design

1:30pm PST

The Privilege of Ethical Design
Session Rating
The speaker is presenting in the Fifth Avenue room. This is a room change.

Ethical considerations UX Lead Paola Mendoza-Yu had to make in designing a suicide & self-harm alerting system for K-12 schools in the U.S.
Speakers
avatar for Paola Mendoza-Yu

Paola Mendoza-Yu

Principal, UX Design, GoGuardian
Paola is a Design Principal on the User Experience team at GoGuardian, the fastest-growing education technology company in U.S. history.


Wednesday March 4, 2020 1:30pm - 2:15pm PST
Fifth Avenue Westin Hotel
  Growth

1:30pm PST

“Role” with the Flow: Do What You Want
Session Rating
This session will be remote only. The speaker is presenting via a video link in the Blakely room. This is a room change.
 
This session will break down the barriers created by the semantics of designers’ titles. Learn how a current title or role can influence self-perception and future decisions. Understand common and differentiating skillsets.
Speakers
avatar for Maia Ottenstein

Maia Ottenstein

Manager for Design Research and Process Design, Thomas Jefferson University Hospital
Maia Ottenstein is the Manager for Design Research and Process Design on The Digital Innovation and Consumer Experience (DICE) Group at Thomas Jefferson University Hospital


Wednesday March 4, 2020 1:30pm - 2:15pm PST
Blakely Westin Hotel
  Growth

1:30pm PST

Designing for Voice
Session Rating
Voice continues to grow as an important way for us to interact with our devices. This panel will feature a variety of perspectives on the use cases for voice, and how we can better design for them.
Moderators
avatar for Kelly Franznick

Kelly Franznick

Chief Innovation Officer, Co-founder & Partner, Blink
Kelly Franznick has grown Blink from two to over sixty employees, working with hundreds of clients, from tech-sector heavy hitters like Apple, Google, Amazon, Microsoft, to startups, and non-profits.


Wednesday March 4, 2020 1:30pm - 2:15pm PST
Grand Crescent Westin Hotel
  Panel Discussion

1:30pm PST

Experience Mapping To Drive Strategy
Session Rating
Mapping the core customer experience at Alaska Airlines to develop modules based on the needs of specific product, with a supporting research program.
Speakers
avatar for Aubri Denevan

Aubri Denevan

Sr. Generative UX Researcher, Alaska Airlines
Aubri is a User Experience Researcher at Alaska Airlines, where she spends her time understanding guest motivations and needs.
avatar for Ona Anicello

Ona Anicello

UX Research Manager, Alaska Airlines
Ona Anicello is a UX Manager and built the first ever UX Research practice for Alaska Airlines.


Wednesday March 4, 2020 1:30pm - 2:15pm PST
Grand 1 Westin Hotel
  Research

2:15pm PST

Break
Session Rating
Wednesday March 4, 2020 2:15pm - 2:30pm PST
Foyer Westin Hotel
  Social & Networking

2:30pm PST

Achieving Accessibility in Practice through a Design System
Session Rating
This session will be remote only. The speaker is presenting via a video link in the Blakely room. This is a room change.

A preview of accessibility and its key tenets. Adding the layer of accessibility guidelines on top of components makes sure that your product is set up for success from the ground up.
Speakers
avatar for Apurva Gupta

Apurva Gupta

Senior UX Designer, Amazon Web Services
Apurva Gupta is a seasoned UX Designer who has worked in retail, fintech, and enterprise space and has led teams helping startups setup design-first product development processes and tools.


Wednesday March 4, 2020 2:30pm - 3:15pm PST
Blakely Westin Hotel
  Design

2:30pm PST

Get Comfortable Being Uncomfortable
Session Rating
The speaker is presenting in the Grand 2 room. This is a room change.

Push past the comfort zone. Convert your discomfort into engagement, growth and job satisfaction. Develop a calm, confident work environment.
Speakers
avatar for Peter Stern

Peter Stern

Head of Design, Blink


Wednesday March 4, 2020 2:30pm - 3:15pm PST
Grand 2 Westin Hotel
  Growth

2:30pm PST

Unmasking Imposter Syndrome as a Minority
Session Rating
This session is canceled.  There is no replacement or remote session.

The unique challenges of imposter syndrome - being the only representative of gender, ethnicity, or disability in a professional environment.
Speakers
avatar for Erin Newby

Erin Newby

Product Designer, Verizon
Erin Newby is a product designer at Verizon with experience in many different industries and across multiple platforms.


Wednesday March 4, 2020 2:30pm - 3:15pm PST
  Growth

2:30pm PST

Challenges in Enterprise UX
Session Rating
The speaker is presenting in the Grand 1 room. This is a room change. 

Join design leaders and enterprise organization practitioners as they discuss their approach to deliver complex and dynamic design solutions.
Moderators
avatar for Anne Vande Creek

Anne Vande Creek

Director of Client Relations & Partner, Blink
Anne Vande Creek is a leader in client services, business development, and creative and strategic design services for the tech industry and consumer brands.


Wednesday March 4, 2020 2:30pm - 3:15pm PST
Grand 1 Westin Hotel
  Panel Discussion

2:30pm PST

The Importance of Qualitative Interviews in an Age of Automated Data Collection
Session Rating
The speaker is presenting in the Fifth Avenue room. This is a room change.

With the increase of instrumented data collection, how teams can plan to include face to face qualitative interviews for user feedback to anticipate research needs in development cycles.
Speakers
avatar for Laura Joss

Laura Joss

Global Director, Design Research, Motorola Mobility
Laura Joss, Ph.D. is the global director of the Design Research team at Motorola.


Wednesday March 4, 2020 2:30pm - 3:15pm PST
Fifth Avenue Westin Hotel
  Research

2:30pm PST

Taking Your UX Insights to the C-suite
Session Rating
This session is canceled.  There is no replacement or remote session.

Examples from healthcare and finance about how to prioritize and communicate UX insights to business leaders - from research method diversity, headcount, and participant recruiting strategies.
Speakers
avatar for Asha Fereydouni

Asha Fereydouni

Sr. User Experience Researcher, UserZoom
Asha Fereydouni is a Sr. UX Researcher and Research Partner at UserZoom, where he’s grown the UX capacity of a range of customers including, Kaiser Permanente, Facebook, McKesson, and the New York Times.


Wednesday March 4, 2020 2:30pm - 3:15pm PST
  Strategy

3:15pm PST

Creating a New POS System for a Big Retail Store
Session Rating
Performing a complete reformulation of the user experience of the POS software used in the 150 stores of Coppel, from research to design and documentation, validation, and mobile application creation.
Speakers
avatar for Patricio Bustos

Patricio Bustos

UX Head, Coppel SA de CV
Patricio Bustos is focused on strategy, management and workshop facilitation (Design Thinking and Design Sprint) within Coppel.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

Digital ‘Follow-Me-Homes’: 2 Months in the Life of a New Small Business Owner
Session Rating
This showcase highlights key considerations for successful digital diary studies using Indeemo, learnings, and how to address challenges for small business owners.
Speakers
avatar for Michica Provato

Michica Provato

Product Design Manager, Intuit
Michica Provato is a Product Design Manager and Innovation Catalyst at Intuit in Toronto.
avatar for Joanna Vernik

Joanna Vernik

Principal Experience Design (XD) Researcher, Intuit
Joanna is a Principal Design Researcher, and Innovation Catalyst at Intuit based in Toronto, Canada.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

Eyes on the Solar System (EotSS) App
Session Rating
Blink worked with NASA to uplift their Eyes on the Solar System (EotSS) app, which allows users to freely explore our solar system in real-time 3D. Simplify navigation resulted in a cinematic, story-driven publishing platform for 3D stories.
Speakers
avatar for Quba Michalski

Quba Michalski

Director of Innovation, Blink
Quba Michalski is Blink's Director of Innovation. His primary role and passion is exploring emerging technologies and finding new, exciting ways to use them.
avatar for Megan Ruhlach

Megan Ruhlach

Visual Designer, Blink
Megan Ruhlach is an architect/graphic designer turned Visual Designer, who worked in prototyping, branding, interior design, renderings, and photography.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

Fort Ontario Self-Guided Augmented Reality Tour Guide
Session Rating
Testing an AR interface and whether it can enhance the tourist’s visitor experience at a historic location. The final product was delivered in August 2019 to become a popular tourist attraction at Fort Ontario State Park, in Oswego, NY.
Speakers
avatar for Theo Johnson

Theo Johnson

UX Researcher, State University of New York College at Oswego
Theo Johnson was awarded the Graduate Impact Scholarship at SUNY Oswego for academic excellence.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

Homeless Navigation – A Speculative Design
Session Rating
Homeless Navigation asks viewers to reflect on their personal interactions with people who are unsheltered in downtown Seattle, hoping to challenge our humanity at the individual, communal, and societal level.
Speakers
avatar for M. Colleen McDevitt

M. Colleen McDevitt

Graduate Student, University of Washington
M. Colleen McDavitt is working toward a Masters of Science in Human Centered Design & Engineering from the UW. She also works at King County Public Health.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

Passport: A design system to accelerate digital product innovation
Session Rating
This showcase offers an overview of the research, design, and engineering process Blink used to create the Passport design system for MarcomCentral. Using Passport this engineering-led company has begin to unify its products, ship faster, and improve customer satisfaction.
Speakers
avatar for Brent Summers

Brent Summers

Director of Marketing, Blink
Brent makes evidenced-based recommendations related to market segments, marketing technology, and go-to-market messaging for Blink and our incredible portfolio of clients.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

Rock, Paper, Scissors, Lizard, Spock
Session Rating
A geek version of the traditional Rock, Paper, Scissors game, taken to the next level with added AI features, Machine Learning and Azure Cognitive Services, to allow for more interactive gameplay.
Speakers
avatar for Katrina Liu

Katrina Liu

UX Director, Plain Concepts
Katrina Liu is a UX Director at Plain Concepts, an international development company with offices in USA, UAE, UK, Spain, Germany, and the Netherlands.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

The Design of an Award-Winning Social Ad Platform – HYFN8
Session Rating
How human-centered design and methodology were used to create a more efficient platform for planning, creating, publishing, and reporting social media campaigns and ads. HYFN8 was revamped to receive a Digiday award for best ad publishing platform in 2017.
Speakers
avatar for Evren Holland

Evren Holland

UX Consultant, MakersWheel
Evren Holland is the Principal User Experience Consultant at MakersWheel specializing in the human-centered design approach.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

The Disney XR Project
Session Rating
This discursive design imagining entertainment project seeks to be a powerful tool for modifying children’s behavior, to bring focus to and amplify our parental ambivalences and anxieties about using devices to get our kids to listen to us and cooperate.
Speakers
avatar for Kevin P Philbin

Kevin P Philbin

Graduate Student, UW HCDE
Kevin Philbin sees storytelling as a powerful design tool to prototype experiences and interactions for solving climate, health and wellness issues.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

3:15pm PST

Writing UI for AI
Session Rating
How UX designers, researchers, and writers collaborate to provide a friendly and informative experience to write the interface for Salesforce's AI, Einstein.
Speakers
avatar for Lori Sanders

Lori Sanders

Staff Technical Writer, Salesforce Einstein
Lori Sanders, Lead Einstein Writer for Salesforce, oversees UI copy for all Einstein features and products.


Wednesday March 4, 2020 3:15pm - 5:00pm PST
Foyer Westin Hotel
  Project Showcase

5:30pm PST

Design is a Team Sport
Session Rating
Panel Discussion with Jared Spool. Admission included in Super Meetup ticket.
Speakers
JS


Wednesday March 4, 2020 5:30pm - 7:30pm PST
Grand 1/2 Westin Hotel
  Collaboration

5:30pm PST

Puget Sound UX Super Meetup '20
Session Rating
Our Puget Sound user experience meetup groups get together for the annual Puget Sound UX Super Meetup. Tickets available on Eventbrite.
Wednesday March 4, 2020 5:30pm - 7:30pm PST
Foyer Westin Hotel
  Social & Networking
 
Thursday, March 5
 

8:00am PST

One More Breakfast
Session Rating
Come early for another great breakfast to get you ready for the last day of conference activities.
Thursday March 5, 2020 8:00am - 9:00am PST
Grand 3 Westin Hotel
  Social & Networking

9:00am PST

Design Systems: Building Bridges not Walls
Session Rating
Learn how design systems support full internal and external design processes (pre-ideation, ideation, planning, building & post build), address tech debt and design debt, and create measurable success criteria.
Speakers
avatar for Cătălina Manea

Cătălina Manea

Senior UXer, PNC
Cătălina Manea is a Senior UXer at PNC Bank. She is passionate about Agile in UX and about leveraging design systems.


Thursday March 5, 2020 9:00am - 9:45am PST
Grand 1/2 Westin Hotel
  Collaboration

9:00am PST

A/B Testing at the Scale of Millions
Session Rating
Get an insider’s look into Wikipedia's A/B testing for data-informed design instead of data-driven design. Sometimes the hard numbers lose, but the people win.
Speakers
avatar for Sadok Cervantes

Sadok Cervantes

Design Lead, Wikimedia Foundation
Sadok Cervantes Rabadán is a Design Lead for the Wikimedia Foundation. He was named one of the most innovative designers of the year by FastCompany magazine.


Thursday March 5, 2020 9:00am - 9:45am PST
Vashon Westin Hotel
  Design

9:00am PST

Human-centered Statistics: When Quantitative Data meets UX Research
Session Rating
This session highlights the importance of human-centered thinking and empathy in statistics, with strategies for integrating them into quantitative data and reducing bias.
Speakers
avatar for Britney LeBaron

Britney LeBaron

UX Researcher, LogMeIn
Britney LeBaron is a Quantitative UX Researcher at LogMeIn (working remote from the Portland, OR area).


Thursday March 5, 2020 9:00am - 9:45am PST
Fifth Avenue Westin Hotel
  Research

9:00am PST

The UX Flywheel: How UX Strategy Enables Effective Marketing Teams
Session Rating
Blink's Flywheel is a strategy model to identify opportunities, envision new services and products, and increase customer lifetime value to enable effective marketing teams.
Speakers
avatar for Brent Summers

Brent Summers

Director of Marketing, Blink
Brent makes evidenced-based recommendations related to market segments, marketing technology, and go-to-market messaging for Blink and our incredible portfolio of clients.


Thursday March 5, 2020 9:00am - 9:45am PST
Orcas Westin Hotel
  Strategy

9:00am PST

NASA.Gov, The Next Generation: A Work in Progress Case Study
Session Rating
Learn how Blink and NASA tackled the massive effort to analyze, evaluate and consolidate over 3000 NASA websites into a single, modern, accessible, digital presence, for a better general public user experience.
Speakers
avatar for Peter Stern

Peter Stern

Head of Design, Blink


Thursday March 5, 2020 9:00am - 9:45am PST
Grand Crescent Westin Hotel
  The Enterprise

9:45am PST

Break
Session Rating
Thursday March 5, 2020 9:45am - 10:00am PST
Foyer Westin Hotel
  Social & Networking

10:00am PST

Ingraining UX Product and Engineering to Optimize Products
Session Rating
Two senior product designers share how they led a digital transformation of product teams from waterfall to agile by ingraining UX research.
Speakers
avatar for Haley Henderson

Haley Henderson

Senior User Experience Designer, Honeywell Building Solutions
Haley Henderson is a talented product designer having worked for Fortune 100 companies like The Home Depot, Honeywell and Northrup Grunman. 
JL


Thursday March 5, 2020 10:00am - 10:45am PST
Fifth Avenue Westin Hotel
  Collaboration

10:00am PST

Designers Are From Mars, Developers Are From Venus
Session Rating
Designer/Developer marriage counseling - teach them both the words and culture of the other; enable them to get past the misunderstandings.
Speakers
avatar for Adam Erickson

Adam Erickson

Sr. Architect, DMSi Software
Adam is a Sr. Software Architect for DMSi in Omaha, NE, and a co-founder of Bolt & Watt Consulting. He is an experienced software developer, cursed with a love of all things design.
avatar for Mollie Cox

Mollie Cox

Head of Design, DMSi Software
Mollie is the Director of Design at DMSi in Omaha, a co-founder of Bolt & Watt Consulting, and Adjunct Professor at the University of Nebraska, Lincoln.


Thursday March 5, 2020 10:00am - 10:45am PST
Vashon Westin Hotel
  Development

10:00am PST

Inclusive Research - Making Research Accessible to People with Disabilities
Session Rating
Let’s discuss the foundational understanding of people with disabilities, why we should involve them, and how to best incorporate them in research projects. Inclusive research is a win.
Speakers
avatar for Lauren Isaacson

Lauren Isaacson

Market and UX Research Consultant, Curio Research
Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia.


Thursday March 5, 2020 10:00am - 10:45am PST
Orcas Westin Hotel
  Research

10:00am PST

Balancing Quantitative and Qualitative Perspectives in UX Strategy
Session Rating
Larry Swanson hosts the Content Strategy Insights podcast. Attendees will be part of this live and recorded panel conversation to be released as a podcast episode about a balanced approach to quantitative and qualitative research.
Moderators
avatar for Larry Swanson

Larry Swanson

Content Strategist, Elless Media
Larry Swanson is a content strategist on a mission. He hosts the Content Strategy Insights podcast and helps startups with their content strategy.


Thursday March 5, 2020 10:00am - 10:45am PST
Grand 1/2 Westin Hotel
  Strategy

10:00am PST

How Enterprise Software Can be Saved by UX Research and Service Design
Session Rating
See how user research methods and service design principles are applied to improve a report-making process through an example of enterprise software saved.
Speakers
avatar for Jennifer Blatz

Jennifer Blatz

Lead User Experience Designer and Researcher, Fidelity Investments
Jen Blatz is a Lead User Experience Designer and Researcher at Fidelity Investments focusing on improving enterprise tools used by employees.


Thursday March 5, 2020 10:00am - 10:45am PST
Grand Crescent Westin Hotel
  The Enterprise

10:45am PST

Break
Session Rating
Thursday March 5, 2020 10:45am - 11:00am PST
Foyer Westin Hotel
  Social & Networking

11:00am PST

Failure is the Greatest Teacher
Session Rating
Innovations encounter failure. Although agonizing, setbacks are the most powerful learning tools. This panel includes veteran product leaders from REI, TaskRabbit, and Panasonic who will share stories of their most memorable mis-steps which made them better product leaders.
Moderators
avatar for David Westen

David Westen

Chief Strategy Officer, Blink
David Westen is Blink’s Chief Strategy Officer. An expert in user experience and digital strategy, David has designed, built and, marketed products for many of the world’s best-known brands.


Thursday March 5, 2020 11:00am - 12:00pm PST
Grand 1/2 Westin Hotel
  Strategy

12:00pm PST

Networking Lunch
Session Rating
This is our last group lunch of the conference. We want you to feel great going into the last half-day!
Thursday March 5, 2020 12:00pm - 1:00pm PST
Grand 3 Westin Hotel
  Social & Networking

1:00pm PST

Voices for Inclusion
Session Rating
Hear about UX community challenges on being supportive of under-represented communities. Colleagues step forward to talk about their inclusion experiences.
Speakers
avatar for Paola Mendoza-Yu

Paola Mendoza-Yu

Principal, UX Design, GoGuardian
Paola is a Design Principal on the User Experience team at GoGuardian, the fastest-growing education technology company in U.S. history.


Thursday March 5, 2020 1:00pm - 2:40pm PST
Grand 1/2 Westin Hotel
  Growth

1:10pm PST

The Power of Community
Session Rating
Find your ideal professional community, engage with an established community, and tips to help you build your very own.
Speakers
avatar for Lenora Porter

Lenora Porter

Senior Product Designer, Heroku (Salesforce)
Lenora translates business requirements into beautiful interfaces at Heroku (Salesforce) and inspires others through her Instagram tutorials.


Thursday March 5, 2020 1:10pm - 1:40pm PST
Grand 1/2 Westin Hotel
  Growth

1:40pm PST

Why Does Siri Sound White
Session Rating
Explore why Siri sounds white in cultural and design contexts that impact personifying voice technologies and language processing in the future.
Speakers
avatar for AmberNechole Hart

AmberNechole Hart

UX Designer, AKQA
AmberNechole Hart is a UX designer at AKQA who is passionate about how black communities can use design to reexamine issues and imagine new realities.


Thursday March 5, 2020 1:40pm - 2:10pm PST
Grand 1/2 Westin Hotel
  Growth

2:10pm PST

Designing Experiences for Underserved and Gentrified Communities
Session Rating
Designing for, identifying and accommodating the forgotten, the minorities, the overlooked and the underserved with awareness & empathy.
Speakers
avatar for Cora Cowles

Cora Cowles

Experience Director, Huge
Cora Cowles leads the experience design discipline for Huge Detroit in her role Experience Director.


Thursday March 5, 2020 2:10pm - 2:40pm PST
Grand 1/2 Westin Hotel
  Design

2:40pm PST

Break
Session Rating
Thursday March 5, 2020 2:40pm - 3:00pm PST
Foyer Westin Hotel
  Social & Networking

3:00pm PST

Living a Life Without Secrets: Design in an Era of IoT
Session Rating
Challenges associated with designing connected products and services for the home and office in a time of the Internet of Things (IoT). What interfaces work best, what a multi-modal user experience looks like, and how to build one.
Speakers
avatar for Stacey Higginbotham

Stacey Higginbotham

Freelancer, Stacey on IoT
Stacey Higginbotham covers the Internet of Things and how it impacts business and our lives. She is the publisher of The Internet of Things Podcast and StaceyOnIoT.com.


Thursday March 5, 2020 3:00pm - 4:00pm PST
Grand 1/2 Westin Hotel
  Technology

4:00pm PST

Discussions with Drinks
Session Rating
Our speakers will host this informal discussion. We will have ten tables – each with one of our conference speakers for you to visit with your colleagues. Drinks and snacks will be served throughout along with an open bar.
Thursday March 5, 2020 4:00pm - 4:40pm PST
Grand 1/2 Westin Hotel
  Social & Networking

4:40pm PST

Conference Wrap-Up
Session Rating
We'll close out this year's event with some final observations, thank you's and raffle prizes.
Speakers
avatar for Joe Welinske

Joe Welinske

ConveyUX Program Manager, Blink
Joe Welinske is Blink's Accessibility Director and also the Program Manager for Blink's annual conference ConveyUX.


Thursday March 5, 2020 4:40pm - 5:00pm PST
Grand 1/2 Westin Hotel
  General Interest
 
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